Showing posts with label Adsense Tips. Show all posts
Showing posts with label Adsense Tips. Show all posts

Friday, October 28, 2011

Bagaimana Mencegah Adsense Repeatedly Click Tanpa Plugin


Mencegah Adsense Repeatedly Click Tanpa Plugin

 Mencegah Adsense Repeatedly Click Tanpa Plugin.

Cara mencegah klik berulang-ulang atau Reapeatedly Click untuk iklan google adsense. Untuk tutorial kali ini hanya untuk Platform Wordpress. Cara ini sangat berguna agar terhindar dari serangan tangan-tangan jahil yang ingin mengerjain kita. Misalkan mantan pacar yang masih kesal dilanda duka hampa sehingga melakukan bombardier klik.

Inti dari ini tak lain untuk mengamankan akun adsense anda biar tidak di banned oleh google seerta mencegah klik berulang-ulang atupun bombardier klik. Kita tidak membutuhkan Plugin, hanya tinggal mendownload Script PHP secara gratis.

Kerja script ini yakni Akan menyembunyikan Iklan Google adsense kita apabila SUDAH diklik oleh pengunjung dalam jangka waktu 24 jam. Jadi dalam waktu 24 jam hanya bias diklik satu kali saja, agar tidak di banned oleh om google.

Kita hanya membutuhkan file PHP yang bernama Adsense Shield yang dapat didownload secara gratis di:www.adsenseshield.com

  1. Extract hasil download tersebut 
  2. Buka file ad-alternate.html dengan notepad atau software editor lainnnya. File ad-alternate.html ini merupakan file yang akan menampilkan iklan alternative sesudah iklan google adsense kita diklik oleh pengunjung. Seperti halnya Amazon, Clickbank atau lain sebagainya. Jika kita tidak akan menampilkan Iklan alternative maka kosongkan saja file ad-alternate.html tersebut. Maka iklan alternative tidak akan muncul. 
  3. Upload file Shield.php beserta ad-alternate.html ke folder root kita. Biasanya di /public_html/ atau /htdocs/ 
  4. Jangan beranjak dari folder root /public_html/. Tugas kita yang selanjutnya ialah mencari file index.php dan kemudian kita buka file tersebut. 
  5. Tambahkan kode “include_once (‘./shield.php’); tepat setelah kode
WordPress application. This file doesn't do anything, but loads
 * wp-blog-header.php which does and tells WordPress to load the theme.
 *
 * @package WordPress
 */

/**
 * Tells WordPress to load the WordPress theme and output it.
 *
 * @var bool
 */
define('WP_USE_THEMES', true);

/** Loads the WordPress Environment and Template */
require('./wp-blog-header.php');
?>

Mungkin waktu 24 jam terasa sangat lama? No Problem, kita langsung saja buka file shield.php dan ubah kode dibagian baris ke dua belas (12) seperti kode dibawah ini:

'expires.setTime(expires.getTime() + 86400000);',

Angka 86400000 gantikan ke waktu sesuai selera anda seperti dibawah ini:

a. 24 Hours      :  86 400 000 mili seconds
b. 1 Hours        :  3 600 000 mili seconds
c. 1 Minutes      :  60 000 mili seconds

Mungkin itu cara Mencegah Adsense Repeatedly Click Tanpa Plugin. Semoga dapat membantu anda dan saya ucapkan terimakasih.

Seputar Google Adsense






Informasi Lengkap Seputar Google Adsense sebelum Mencairkan Google Adsense dengan Western Union (WU): "Langkah demi Langkah Cara Mencairkan Earning Google AdsenseMeskipun sulit mendaftarkan permohonan dalam mendapatkan akun Google Adsense for Content,masih ada kesempatan yang lebih berpeluang dengan mendaftarkan diri pada Google Adsense berbahasa Indonesia.Memang benar bahwa Google Adsense dalam bahasa Indonesia tidak support Google Adsense for Content,dan hanya support Google Adsense for Search"


Langkah demi Langkah Cara Mencairkan Earning Google Adsense



Meskipun sulit mendaftarkan permohonan dalam mendapatkan akun Google Adsense for Content,masih ada kesempatan yang lebih berpeluang dengan mendaftarkan diri pada Google Adsense berbahasa Indonesia.
Memang benar bahwa Google Adsense dalam bahasa Indonesia tidak support Google Adsense for Content,dan hanya support Google Adsense for Search dan Google Adsense for Feed saja.
Kendati seperti itu,alternatife Google Adsense berbahasa Indonesia memberikan peluang lebih besar dan lebih cepat di Approve.

Nah,sebelum kita membahas langkah-langkah dan cara mencairkan Google Adsense lewat Western Union (WU) untuk posting setelah ini,kita bahas terlebih dahulu yuk bagaimana proses mendapatkan akun Google Adsense sampai proses uang samapai pada genggaman tangan kita hanya dari sebuah blog.

10 Tanya Jawab Seputar Google Adsense



1.Sebelumnya,bagaimana sih proses Google membayar kita dari Google Adsense?

Google akan membayar kita dalam dollar saat ada pengunjung mengklik salah satu iklan yang diberikan Google.

2.Dimana saya dapat melihat iklan Google Adsense?

Melihat Google Adsense for Content

Google Adsense,akan memberikan alternative dalam pemilihan jenis tampilan dan metode iklan.
Jika anda mendaftar Google Adsense dalam bahasa Inggris,dan jika anda telah diapprove/setujui,akan diberikan pemberitahuan via email bahwa akun anda telah disetujui.
Anda akan mendapatkan sebuah script / semacam kode html yang nantinya Google menyuruh anda untuk meletakkan kode tersebut pada situs atau blog yang anda miliki.
Nah,script itulah yang nantinya akan menjadi sebuah iklan yang berubah-ubah sesuai kata kunci dan target yang anda kehendaki.
Iklan Google Ads for Content ini bisa berupa text,banner mauun image atau gambar.

Contoh gambar Google Adsense for Content,anda bisa lihat gambar di bawah ini:

Informasi Lengkap Seputar Google Adsense.


Adsense jenis ini adalah jenis adsense yang sangat praktis,karena anda tinggal memasang script pada blog dan mendapatkan dollar pada saldo adsense anda saat ada pengunjung mengklik salah satu iklan tersebut.

Melihat Google Adsense for Search / Iklan Kotak Penelusuran

Jika anda mendaftar Google Adsense Bahasa Indonesia,anda tidak akan memiliki script seperti Google Adsense for Content anda bisa klik di sini atau lihat seperti gambar di bawah ini:

Mencairkan Google Adsense dengan Western Union (WU).


Nah,jika link yang ada dalam kotak nanti akan tampil sebuah situs 'aneh',nah situs tersebut yang sebenarnya nanti akan membayar anda.

Oleh sebab itu,bagi anda yang telah disetujui akunnya dalam Google Adsense berbahasa Indonesia,anda masih bisa memanfaatkan Adsense for Search ini.
Untuk script dan kodenya masih sama dengan langkah diatas,anda tinggal meletakkan masing-masing kode pada blog.

Script kode adsense for search ini memang lain,karena terdiri dari dua kode,yakni kode untuk kotak pencarian dan satu lagi kode script untuk hasil pencarian.
Kedua kode tersebut tinggal anda letakkan pada blog sesuai keinginan anda.
Untuk prosesnya,saat anda mencari sesuatu di kotak pencarian tersebut(yang sudah anda pasang pada blog anda),nantinya akan tampil hasil pencarian serupa hasil penelusuran Google.

Nah,Google akan membayar anda saat ada pengunjung yang menggunakan fitur kotak pencarian tersebut dan mengklik iklan yang tampil pada hasil pencarian.
Tapi tunggu dulu! jika pengunjung telah menggunakan kotak pencarian dan mengklik hasil pencarian saja,anda tidak akan dibayar.
Gambar iklan Google Adsense for Search ini,anda bisa lihat gambar dibawah ini:

Memang sangat kecil kemungkinan pengunjung melihat iklan adsense jenis ini,namun tetap tidak ada salahnya bukan untuk anda coba.

3.Butuh berapa lama Google menyetujui/mengapprove akun yang kita daftarkan?

Butuh sekitar 2-4 hari,anda akan dikonfirmasi disetujui dan tidaknya akun anda.

4.Jika kita sudah disetujui,bukti apa yang kita miliki?

Setelah akun anda disetujui,akan datang kerumah anda (alamat yang telah anda cantumkan saat mendaftar)sebuah nomor PIN untuk memverifikasi akun anda.

5.Bagaimana dan dengan apa saja Google Adsense dapat dicairkan?

Google Adsense memberikan dua pilihan,yaitu lewat cek dan western union (wu)
Cek akan memakan banyak biaya dan waktu,namun dapat melakukan penarikan tunai unlimited/tak terbatas.
Cek ini akan datang kerumah anda kurang lebih 4 minggu setelah batas pembayaran.

Sedangkan WESTERN UNION,hanya memberikan $USD 8000 maksimal penarikan tunai.
Namun,kemudahan western union adalah mudah dan cepat tanpa biaya tambahan kecuali materai Rp.6000,- saat pengambilan uang.

6.Apa sih Batas Pembayaran Google Adsense itu?

Batas pembayaran adalah batas waktu saat adsense anda sudah ditetapkan 'telah dibayar',ini dibuktikan dengan adanya angka nominal penghasilan pada kolom debet/pembayaran.

7.Apakah kita bisa kapan saja melakukan penarikan saldo Adsense kita?

Tentu tidak,minimal penghasilan kita harus sudah mencapai $USD 100 baru kita dapat melakukan penarikan.

8.Penghasilanku sudah mencapai $USD 100 lebih,mengapa saya belum menerima pembayaran?

Google akan menghitung penghasilan terakhir berdasarkan bulan.
Misal;
bulan 28 Agustus penghasilanku adalah $99 (belum $100)
bulan 2 september ketambahan $1 berarti genap $100 pada 2 sepetember,nah anda akan dibayar pada awal bulan oktober.

9.Bagaimana jika penghasilan kita sudah mencapai $100 lebih dan kita belum akan mencairkanya?

Tentu tidak masalah,saldo akan tetap ditambahkan sampai anda berniat menariknya suatu saat nanti.

10.Lalu bagaimana cara mencairkan earnings Google Adsense dengan Western Union maupun Cek?

Yah,itu masalah waktu,khan tadi saya sudah bilang,cara mencairkan google adsense via Western Union akan saya posting setelah posting 'informasi dan tanya jawab lengkap seputar google adsense' ini,hehehe
Sabar dan tunggu info lengkapnya ya :D

Cara Mencairkan Earning Google Adsense Dengan Western Union - WU


Langkah Cara Mencairkan Google Adsense lewat Western Union (WU)



Seperti janji pada beberapa minggu lalu,pada artikel posting 'Informasi Lengkap Seputar Google Adsense Sebelum Mencairkan Google Adsense Via Wester Union'.
Bahwa saya akan membahas cara mencairkan Earnings Google Adsense melalui Western Union (WU) pada posting berikutnya.

Nah,inilah saatnya saya untuk membagikan langkah dan cara secara detail bagaimana mencairkan earning Google Adsense hingga uang sampai ke tangan kita.
Berhubung yang akan kita bahas adalah Google Adsense dalam bahasa Indonesia,maka yang akan dibahas seputar mencairkan hasil Google Adsense for Search atau Adsense for Feeds.

Sebenarnya antara Google Adsense for Content yang dimiliki Google Adsense dalam bahasa Inggris dan Bahasa yang telah mendukung lainnya,dengan Google Adsense for Search yang dimiliki Google Adsense bahasa Indonesia,untuk cara mencairkannya adalah sama.
Hanya saja,berhubung yang kita bahas Mencairkan Google Adsense for Search dan Google Adsense for Feed,maka dalam konteks berbahasa Indonesia.

Mari Ambil Hasil 'Google Adsense for Search' dan 'Google Adsense for Feed' Penghasilan Kita diWestern Union.



Jika anda belum paham benar bagaimana proses mendapat akun Google Adsense dan cara Mengoperasikaanya,sebaiknya anda baca dahulu di artikel Pelajaran Blog sebelumnya di'Informasi Lengkap Seputar Google Adsense Sebelum Mencairkan Google Adsense Via Western Union'.
Setelah anda sudah paham dan mengerti benar cara mendapatkan dollar dari Google Adsense dan mengetahui berapa saldo dalam Akun Google Adsense,mari kita bahas cara mencairkan hasil dari penghasilan anda di Google Ads.

Langkah-Langkah Cara Mencairkan Google Adsense di Western Union



  • Sebelumnya,jika anda belum mengaktifkan jenis metode pembayaran,rubahlahlah dahulu metode pembayaran anda dengan metode pembayaran menggunakan Western Union,untuk caranya pilih tab 'Akunku' (Gb.1) dan pilih Pengaturan Akun' dan klik tulisan 'Edit' pada 'Rincian Pembayaran'(Gb.2):

    Mencairkan Google Adsense.
    Gb.1

    Mencairkan Google Adsense.
    Gb.2

  • Selanjutnya,akan keluar jendela baru seperti gambar dibawah ini,dan pilih 'Konfigurasi Western Union Quick Cash' lalu klik tombol 'Lanjut'(Gb.3) dan simpan pengaturan setelahnya.

    Langkah Cara Mencairkan Google Adsense dengan WU Western Union.
    Gb.3

  • Jika anda sudah berhasil merubah metode pembayaran menjadi Western Union bukanmelalui Cek,kini kembali pergi ke Dashboard Adsense anda dan pilih tab 'Akunku'(Gb.1) kemudian klik tulisan 'Riwayat Pembayaran'(Gb.4),Lihat gambar dibawah ini:

    Mencairkan lewat Western Union.
    Gb.1



    Mencairkan Google Adsense di WU.
    Gb.4

  • Setelah itu,jika penghasilan anda sudah mencapai target dan dapat dicairkan (yakni lebih dari USD $100),maka saya ambil contoh dari riwayat pembayaran milik saya,riwayat pembayaran anda juga akan tampil dialog seperti gambar dibawah ini,lalu pilih tulisan 'Rincian'(Gb.5) pada baris terakhir pembayaran.

    Langkah Cara Mencairkan Google Adsense dengan WU Western Union.
    Gb.5

  • Jika benar penghasilan anda telah dibayar,maka setelah anda klik 'Rincian' seperti gambar diatas,akan tampil jendela seperti gambar dibawah ini(Gb.6),nah di sesi inilah 10 digit nomor rahasia (syarat mutlak pengambilan lewat western union) anda diberikan.10 digit nomor ini disebut MTCN (Money Transfer Control Number).10 digit MTCN Nomor ini akan anda terima jika penghasilan anda telah dibayarkan dan menandakan Adsense anda siap untuk dicairkan/diambil:

    Cara mengambil / pengambilan uang Google Adsense lewat Western Union.
    Gb.6

  • Nah,untuk laporan lebih rinci,klik tulisan 'Laporan Penghasilan' seperti pada gambar diatas.
  • Setelah anda klik tulisan 'Laporan Penghasilan' akan tampil jendela baru 'Laporan Penghasilan'( Gb.7)seperti gambar dibawah ini:

    Mencairkan Google Adsense Wu.
    Gb.7



Datang Ke Western Union



  • Setelah anda sudah mengetahui 10 digit nomor rahasia (MTCN),dan sudah mengetahui jumlah penghasilan anda,kini saatnya anda datang ketempat pengambilan uang yang berloggo 'Western Union'.
  • Saya kira sudah tidak asing dan tidak sulit lagi ya untuk menemukan loggo WU,bisa di kantor Pegadaian,Bank,Indomart dan tempat-tempat yang melayani Quick Cash Western Union.
  • Setelah anda menemukan gerai Western Union yang kira-kira anda sudah yakin,kini tinggal menyerahkan pada teller:
    1. Foto Kopi Indentitas (KTP,SIM,dll)
    2. Materai 6000
    3. MTCN (Money Transfer Control Number)
  • Setelah itu,nanti anda akan diberi lembaran 'Penerimaan Uang' dan isilah sesuai yang diminta,jika ada kesulitan anda boleh bertanya dengan teller.
  • Setelah semua form anda isi,jumlah penghasilan anda dalam dollar akan anda terima sesuai kurs yang sedang berlaku.
  • Setelah anda sudah menerima uang sesuai jumlah kurs dari penghasilan anda (misal dalam Rupiah),anda tinggal membuka pintu untuk keluar dan anda bebas untuk menggunakan uang tersebut untuk keperluan yang anda perlukan :D

Semoga,langkah-langkah dan rincian cara mencairkan earning Google Adsense dengan Western Union (WU) ini dapat membantu kesulitan anda masalah seputar Earning Google Adsense.
See you Guys!

Bagaimana Agar Adsense Dapat Tampil di Blog Bahasa Indonesia


Bagaimana Agar Adsense Dapat Tampil di Blog Bahasa Indonesia


Agar Adsense Dapat Tampil di Blog Bahasa Indonesia

Agar Adsense Dapat Tampil di Blog Bahasa Indonesia:

Trik Jitu Agar Iklan Adsense Dapat Tampil di Blog

Sebelum menentukan posting tentang cara baru,Agar Iklan Google Adsense Tampil di Blog Indonesia ini,sebenarnya niat sebelumnya,Pelajaran Blog adalah bagi-bagi informasi 'bagaimana mendapat iklan adsense for content dalam adsense berbahasa indonesia dan optimasinya'.

Namun karena masalah kali ini adalah complicated (halah,sok pake bahasa bule si ya?he),so terpaksa penulis menunda posting tersebut dan lebih memilih 'cara memasang Google AdSense agar bisa tampil di blog Indonesia' yang akan menjadi tema dan judul posting kali ini.

Tips Jitu Menampilkan Iklan Adsense di Blog Berbahasa Indonesia



Langkahnya mudah gan,inilah rincian langkah bagaimana agar iklan adsense yang kita miliki dapat tampil di blog berbahasa Indonesia:

1.Pergilah ke Akun Google Friend Connect

2.Tambahkan Situs /Blog Baru yang akan Diletakkan Iklan Adsense

3.Konfigurasi Akun Google Adsense

4.Tentukan Ukuran dan Jenis Iklan

5.Dapatkan Kode Adsense untuk Blog Bahasa Indonesia :D




Pergilah ke Akun Google Friend Connect

Jika sobat belum memiliki akses ke Google Friend Connet atau dalam bahasa indonesia adalah Google Jalinan Teman ini,sebaiknya langsung aktifkan ya,silakan klik di sini.





Tambahkan Situs /Blog Baru yang akan Diletakkan Iklan Adsense

Nah,jika sobat sudah berada disana,silakan agan klik tulisan 'Tambahkan Situs Baru' (dalam bahasa indonesia pent-) pada sisi sebelah kiri.



Trik Adsense Muncul di Web/Blog Bahasa Indonesia




Dan akan keluar form seperti ini,maka isi pada dropdown bahasa pilihlah bahasa indonesia:



cara memasang iklan adsense di blog indonesia biar muncul terus.


Isilah form tersebut sesuai dengan permintaan yang salah satunya adalah mengisi alamat blog anda yang berbahasa indonesia.

Jika berhasil maka akan muncul pemberitahuan seperti gambar dibawah ini:


Menampilkan iklan Link Google Adsense di Blog Bahasa Indonesia.




Konfigurasi Akun Google Adsense

Jika memang sobat sudah memiliki akun adsense nanti akan secara otomatis akan tampiul email terkait,dan klik tombol tersebut untuk mengaitkan dan mengkonfigurasinya,lihat gambar gan:



Supaya Adsense Bisa Muncul Di Website Berbahasa Indonesia.


Jika sudah berhasil,maka nanti akan keluar pemberitahuan dan sobat sudah siap mengkonfigurasi iklan adsense yang dikehendaki.

Tentukan Ukuran dan Jenis Iklan

Seperti yang sudah saya katakan sob,jika berhasil nanti akan keluar pemberitahuan seperti ini dan sobat sudah dapat menentukan iklan maupun ukuran iklan adsense yang sobat kehendaki.


Cara Legal Memasang Adsense di Blog Berbahasa Indonesia.




Dapatkan Kode Adsense untuk Blog Bahasa Indonesia

Nah pada bagian inilah kode iklan adsense yang support dalam bahasa indonesia telah kita dapatkan,lihat gambar sob:



Bagaimana Membuat Iklan Adsense Muncul di Blog Berbahasa Indonesia.


Sobat klik tombol 'Kode' seperti gambar diatas dan tinggal copy paste aja kodenya dan letakkan di widget blog yang agan miliki :D

Mudah,jelas,singkat dan padat ya gan :D (emang @#%@#%...

Bisnis Adsense For Search Sukses!!!


Saat sobat mengunjuungi situs yang tampil dalam kotak (yang diberi tanda lingkaran) akan tampil situs (saya tidak bertanggung jawab jika situs yang muncul kontent dewasa ya,hihihi pent-),yang akan membayar kita nantinya.
Tidak harus menggunakan berbagai software seperti autoclick dan sejenisnya.

Sekedar bocoran saja ya gan,pelajaran blog ada sedikit trik agar Google Adsense yang kita miliki dapat tampil dan menghasilkan dollar.
Bagaimana caranya?
Jika masalah seo sudah saya kumpulkan di tutorial seo blogger minggu lalu,kini untuk memonetize dan menghasilkan dollarnya (bagi yang ga kebagian adsense for content) masih ada kesempatan besar.

Mengetahui siapa sih yang membayar kita?silkan klik DISINI,dan nanti akan tampil jendela window seperti ini:


Bisnis Adsense for Search Sukses!!!.


Saat sobat mengunjuungi situs yang tampil dalam kotak (yang diberi tanda lingkaran) akan tampil situs (saya tidak bertanggung jawab jika situs yang muncul kontent dewasa ya,hihihi pent-),yang akan membayar kita nantinya.
Tidak harus menggunakan berbagai software seperti autoclick dan sejenisnya.

Selama kita rajin posting yang bermanfaat tentunya,adsense for search yang kita miliki dapat menghasilkan dollar yang sudah lebih dari cukup untuk sekedar membeli sesuap nasi :D
Jadi,mari mulai optimasi blog yang kita miliki,rugi khan sudah punya blog tapi tidak dapat menghasilkan apa-apa :p (Rampok Dollar Yuuk!Bisnis Adsense for Search ku Sukses gan.

Tuesday, May 19, 2009

How To Write Ads That Work

Sometime we must make a advertising for our blog or website to increase performance and traffic but as beginner we found some problem to make our ads like better, how to write ads that work, read the below article from my milist (mailing list ) forum,

This is as close to a magic formula as you can get. There's a lot more to writing ads than following a formula, of course, but having this framework should get you well on the way to writing a competent, if not great, marketing piece.

If you've been digging around at the library and gotten into the archives of the masters you've almost certainly discovered the formula of AIDA = Attention, Interest, Desire and Action. that's a good start, but this is how it's really done.

As you write your piece, try to get into the head of your client or prospect. What exactly are they looking for and how would they benefit from using your product or service? Furthermore, how would they benefit by buying from you rather than a competitor. So.. give it a shot.

Just one thing.. make sure you budget a whole bunch of time - even a short piece can take a non-writer as long as 10 to 20 hours to get right.

Here you go:

1. Headline (the "Attention" part)

This is, by far, the most important element - this has to be a big, bold promise of some kind. Give them a reason to read the next line.

2. Sub-Headline.
Just as the purpose of the headline is to get you to read this line, the purpose of this line is to get them to read the next line. Plus, backing up the promise is really important.

3. Benefits (sort of today's version of "Interest.")
Use the benefits of your product (as opposed to features) to put your prospect smack in the middle of the picture. How should your customers feel when they're using it? How would they feel if they missed out?

4. More Benefits.
Skepticism is high these days; it takes a lot to convince people.

5. Proof.
Testimonials work. Amazing facts are always good. Easy-to-understand statistics help, too. That sort of thing. Prove that your product does what you say it will do.

6. Risk Reversal.
How about a money-back guarantee? There can be no risk whatsoever.

7. Photo.
This isn't required, but it will definitely increase your response rate. Show someone enjoying the product. Illustrate the benefits. Even a photo of you, which personalizes the piece and makes it seem real, helps a lot.

8. Offer. (Just one, though)
You have to offer something. It's amazing how many ads are produced without an offer. "It's important to get your out name out there," is the reason heard most often. Sorry - without an offer, your ad is dead. Nothing happens.

9. Call to Action.
You must ask your prospect to do something. Really! If the rest of the ad is reasonably well-structured, people will act - they'll take advantage of your offer and do exactly what you ask them to do. This is where your ad can become your best salesperson.

10. Reducing the Resistance to Accepting Your Offer.
It's that guarantee again. And it's OK to mention it more than once - reducing your customer's risk to zero is really important.

Now.. if you really want to kick it up a notch:

11. Create a Sense of Urgency.
Use language like: "Just five days left..," "Only 12 lucky golfers will..," "Take advantage today and you'll also get.." You know what I'm talking about, right?

So there you have it. Try writing a couple different versions and split up your mailing or post two different web pages to see which one draws responses. That's how it's done..

Sunday, April 5, 2009

Pay-for-Performance Search Engines

As opposed to organic search results (free by nature), the majority of search engines now offer Pay for Performance (PFP) options. Pay for Performance lets you promote your site by paying for SE exposure, rather than by relying on solely organic listings determined by your SEO efforts.

There are three main types of Pay for Performance options:

  • Pay-per-click - the best examples are Google AdWords and Yahoo! Search Marketing Solutions (formerly Overture). With pay-per-click (PPC) advertising, advertisers place bids for different search keywords. When users perform searches for these keywords, advertiser short, textual ads are shown together with organic results. If a user clicks on one of these ads, the advertiser is charged the per-click sum agreed to earlier.
  • Paid inclusion (or paid submission) is a fee-based inclusion into the database or directory of a search engine. The more prominent paid inclusion programs are Yahoo! Search Submit and Yahoo! Directory Submit.
  • Paid sponsorship - with this model, an advertiser pays a flat fee to a search engine. In return, the search engine shows the advertiser’s ads together with search results for pre-selected keywords. ExactSeek, for example, features this pay-for-performance model.

Pay-per-click

PPC advertising is by far the most widespread form of pay-for-performance search marketing. As it’s the most effective way for a search engine to make money, PPC is offered by almost every SE on Earth. However, the two most prominent providers of PPC advertising are Google and Yahoo.

Google AdWords

Google AdWords is the world leader in pay-per-click advertising. Currently it has more than 150,000 advertisers. The ads show up not only with Google search results, but also with Google partners such as AOL search, About.com and thousands of other websites that publish AdWords ads. Google has an interesting ad ranking system. It ranks ads not by the bid (the amount their owners are ready to pay for one click), but by the combination of the bid and the click-through ratio. This way, Google maximizes its revenue stream (since Revenue to Google = Bid x CTR x Views) and gives small advertisers an opportunity to effectively compete with big companies. A small advertiser cannot compete on the cost-per-click basis, but can successfully overcome any big company in terms of the click-through ratio.

AdWords ads can only contain 95 characters: 25 for the headline, then two 35-character-long description lines, and a visible URL field.

AdWords gives advertisers several options to target keywords: broad matching, exact matching, phrase matching, and negative keywords. The matching options define how close the search string entered by a user should be to a keyword selected by an advertiser. If the advertiser has chosen [tennis ball] as their keyword (square brackets mean exact match), their ad will be shown only if a user enters tennis ball into the search box. If the advertiser has chosen “tennis ball” (quotes mean phrase match), the ad shows up if a user searches for red tennis ball or yellow tennis ball or simply tennis ball. Finally, if the advertiser has chosen tennis ball with no brackets or quotes around it (for a broad match), the ad will show up even if a user enters wilson rackets. With negative keywords, advertisers can prevent their ad from showing up if a user enters this keyword. For example, a retailer would usually add -free, -replica to the keywords list to avoid targeting “free stuff” hunters.

One recent development with AdWords was the release of AdWords API (application program interface) that will allow third-party developers to create applications that will work directly with AdWords accounts facilitating and automating many bid and ad management tasks.

You can learn more and sign up for Google AdWords at http://adwords.google.com.

Yahoo

Yahoo! Search Marketing Solutions http://searchmarketing.yahoo.com (formerly Overture) is the second top player after Google in the field of PPC advertising. Overture (originally called GoTo) was the first company to offer PPC advertising and was later acquired by Yahoo. Yahoo ranks ad listings exclusively based on the bid amount; furthermore, if you get a top-3 listing with Yahoo, your ad will be prominently placed with MSN, Altavista, CNN, and other search and news portals.

Yahoo Search Marketing offers Sponsored Search and Content Match. Sponsored search ads show up among search results in Yahoo and its partners; Content Match ads appear on the content partners of Yahoo (this is not search, but conventional websites that are capitalizing on their content by showing third-party ads from Yahoo or Google)
Other PPC Engines

A PPC model is an excellent source of income for any search engine. Therefore, almost every search engine offers PPC advertising opportunities. Among the more prominent PPC Engines are:

  • LookSmart
  • MIVA
  • ePilot
  • Mamma, etc.

Paid inclusion

With paid inclusion and submission, site owners pay search engines to get their sites reviewed and included either into the general search index, or into a directory. Yahoo! is the main player in the market of paid inclusion. It’s paid for inclusion programs are Search Submit, and Directory Submit.

Yahoo! Search Submit

Search Submit adds your site into Yahoo’s index and ensures that it will be re-crawled every 48 hours (as opposed to around two weeks for sites that were automatically added by crawler to the index). Search Submit costs include a $49 initial fee and cost-per-click fees (starting from $0.15) for each click you receive.

Yahoo! Directory Submit

With Directory Submit, there is a $299 fee for your site to be reviewed and (if accepted) added to Yahoo! Directory. After this, you will be subject to an annual recurring fee of $299. For more information about Yahoo! Pay for Performance products, please visit http://searchmarketing.yahoo.com.

Paid sponsorship

The category of Pay for Performance search mainly includes flat fee search advertising. ExactSeek (http://exactseek.com) is a nice example of such a model.

ExactSeek

With ExactSeek, you purchase a so-called “Featured Listing” (actually, your ad) on a selected keyword. Your listing then shows next to the search results for the selected keyword. You do not pay for every click - you pay for your presence in search results. There is no ad ranking system, if there are several listings for one keyword, they will show in random order.

Monday, February 9, 2009

The power of search advertising


PPC ads on search engines are likely to be much more effective than banner
ads. Why?

_ People are searching for something when they see your ad. Banner
ads are often placed onto what may be termed content sites, as opposed
to search sites. On content sites, people are looking at information,
rather than for information. In most cases, banner ads lead people away
from the task at hand; PPC ads are designed to help people with the task
at hand — looking for information.

_ Ads are delivered based on what people search for, so there’s a very
good chance that if someone clicks your ad, he or she is interested in
what you’re selling or promoting.

_ The ads are unobtrusive and not gimmicky. The major PPC systems
have guidelines to stop the use of tricks and gimmicks. Again, if someone
clicks, he or she is probably interested.

All in all, PPC ads on search sites are generally more effective than banner
ads on non-search sites, in the same way that Yellow Pages ads are often
more effective than newspaper ads. When people see your ad for, say, a shoe
store in the Yellow Pages, chances are they’re looking for a shoe store. When
they see your shoe-store ad in a newspaper, they may just be reading the news.
Having said all that, it’s important to understand that sometimes PPC ads are
not placed in search results — they are sometimes placed on content sites
(that’s a choice made by the advertiser).

(I’m going to use the term content match for
this type of ad, which is actually the term used by Yahoo! — other PPC systems
use different terms. One common term you’ll hear is contextual advertising,
though that term is a little ambiguous in some ways.)

Right now, Google
is the big player in the content-match game, but other PPC systems also do it.
Google’s big in the content-match business because, through its AdSense program,
it makes it very easy for almost any site owner to run PPC ads on his or
her Web sites.

In the past, with banner ads, you would place ads on a specific Web site or
work with an ad network to place ads on a particular type of Web site. If you
sold sports paraphernalia, for instance, you would place your ads on sportsrelated
sites.

With PPC, though, you can get much more targeted than this. Rather than
just placing an ad on a site related to sports, you can now display your ad to
someone who has clearly stated that she has some kind of interest in . . .
some keyword. When someone searches on nfl memorabilia, for instance,
your ad may appear. You get to state, in very specific terms, when your ad
appears.

More specifically, each ad you create can be combined with one or more keyword
search phrases. You might have 30 different ads with 30 different groups
of keywords. When a keyword in group one is typed into a search engine by a
searcher, the associated ad is displayed; when a keyword phrase from group
two is typed, the associated ad for that group is displayed, and so on.

Again, having said that, content-match ads are not quite as precise as regular
search-result ads. Remember, with content-match ads, nobody’s typing a
search phrase into the page; rather, the ads are simply displayed when a page
is opened in a browser. So the PPC systems try to match your chosen keywords
with the text in the Web page. Sometimes they do well; sometimes
they don’t. In general, PPC advertisers seem to agree: The PPC traffic you get
through content matches are not as good as the traffic from searches.

You bid for position
PPC ads vary greatly in price. On the major PPC systems, you’ll pay anywhere
from a minimum of 1 to 10 cents per click (Google’s and Yahoo!’s minimum
bids, respectively) to many dollars per click: $20, $50, $75, perhaps more. But
rather than negotiating with the company selling the ads, you compete with
other people who want to display ads at the same time you want to display
an ad.

Here’s an example: Imagine that you want to display an ad when someone
searches on the term mesothelioma at Yahoo! (Mesothelioma is a disease
caused by breathing in asbestos fibers.) You’re not alone. Many other people
want their ads to appear at the same time. Of course, everyone wants his or
her ad to display at the top, so how does Yahoo! determine which goes first?
By how much each advertiser bids.

This is the case in most major PPC systems these days. It wasn’t this way in
the early days, when you paid what you bid, but in order to encourage more
advertising and more bidding, the engines came up with this system in which
you place a maximum bid but pay only a penny above the guy below you.
However, some smaller PPC systems may still use the old system.
Google handles bidding a little differently. The top bidder does not necessarily
get the top spot. Rather, the bid is just one criterion, and ad position is
also dependent on how well the ad performs. Ads that get clicked often get a
“bonus” and may actually be displayed higher than ads that are being
charged more per click. (I discuss this in more detail in Chapter 9.)

You have total control
As you discover in this book, PPC systems provide a great deal of control over
how and when your ad is placed. You can control characteristics, such as these:
_ You can set the maximum you’re willing to pay for a click.
_ You can specify the maximum you’re willing to spend on your ads each
day, week, or month.
_ You decide which keyword or keywords “trigger” the ad — from a single
keyword to thousands of keywords.


You control the ad wording — you can change wording from minute to
minute if you really want to.

_ You can associate different ads with different keywords or keyword
groups.
_ You can specify exactly how keywords work — if you select shoes, will
the ad appear if someone searches on shoe? What about shoes in
denver?
_ You can specify, to some degree, where the ad appears — will the ad
appear if the person searching is in Denver? In Chicago? In California? In
Germany?

The degree of control allows you to tweak your advertising campaign. As you
see in Chapter 15, you can track the effects of your ads — not only can you
see how much each click costs and how many people click an ad, you can
even see what people do when they come to your site. You can track how
many of the people who click the ad actually buy, fill in an informationrequest
form, or take some other kind of action. Some ad texts may work
better than others.

You can experiment by combining different keyword
choices with different ads. This information allows you to optimize your
advertising by pinpointing which keyword/ad pairs get you the best results.

Wednesday, February 4, 2009

maximize your AdSense revenue


How to maximaze your revenue from google adsense?

just now, i get the secret info about that more tips and tricks on how to maximize your AdSense revenue. The statistics of the original ebook have been preserved, since they are still as relevant as they ever were.


This is not a long document, nor does it need to be. I’m not going to go on and on just to fill space so you feel like you’re getting your money’s worth out of this ebook. Far too many authors have been guilty of that, and I’d rather not add to the list.


If you follow the steps outlined in the chapters that follow, you are going to get your money’s worth many, many times over if you are not already using these techniques. In fact, if you read nothing else, read the text that begins with “Bottom Line:” Those sections will tell you all that you really need to know.


Although I cannot guarantee that you that you will receive the same results that I have by taking the steps outlined in this ebook, I can tell you that these steps have been tested across over one hundred websites that have generated almost 10 million page views and 1.3 million clicks over the past year and a half of my using AdSense. So these figures and this information is based on a lot of data, study and analysis.


The websites cover almost every imaginable industry, from travel to search engine optimization to music downloads to accident attorneys. Almost any sector you can name, I’ve built and tested websites on. All of these sites have proven to me that using the few techniques presented in this book work for every possible sector. This makes sense, because people are people regardless of whether they are travel agents or search engine marketers, whether they are teenagers interested in downloading songs or injured persons in search of a good attorney. People behave in the same basic ways, and are influenced by the same basic principles. That includes what they look at on a web page, and what motivates them to click an ad.


Cause, None of the statistics shown herein were given me by Google’s AdSense Reports. Rather, they were collected from an independent third party tracking script, and thereby do not violate the AdSense Terms of Service.


To gather and analyze all of this data, I use the AdSense Tracker, which is part of the AdSense Gold package that this ebook came with. If you have not installed it yet, you must do so. If you don’t, you are missing out on a wealth of data that will help you know exactly where your money is coming from, and where to concentrate your site building efforts.
Ok, enough chit-chat, lets move on to the good stuff.


1. Make Your Ads Look Less Like Ads

Step 1: Use the Best Ad Format

Step 2. Choose the Best Colors For Your Ad Blocks

Step 3. Position the Ad Blocks Properly


Also important thing you must be read this

Doing It Right: Screenshots of Good AdSense Pages

Facts and Figures: Statistics of Note

Best Overall Ad Formats

Link Color Performance


2. You Need To Install and Use AdSense Tracker

As I stated earlier, all of the statistics shown in this ebook were gathered using the AdSense Tracker software that I created.


Thanks to the information that I gathered from AdSense Tracker, I’ve boosted my own monthly AdSense revenue by 30% just from the basic statistics, and by an untold amount by its showing me what content and traffic sources to focus on.


As I add new features and delve even deeper, I expect to continue to boost my bottom line. If you haven’t already installed it and have it tracking your clicks (including your Yahoo Publisher Network clicks if you have a YPN account–yes, it tracks that too), you need to get it setup today. I can’t emphasize it enough.


The tracker will help you keep tabs on where your AdSense and YPN revenue is coming from. It shows you your CTR by domain, by page, by referrer, by search engine keywords and a whole lot more! Are you wasting money on that Pay-Per-Click campaign? Should you be focusing your optimization efforts on Google, Yahoo or MSN? Or are all three doing well? AdSense Tracker tells you all of this, and in great detail.

Again, I strongly recommend that you install and use it. It has done nothing but improve my monthly earnings.
By now you should be armed with enough information to really start boosting your AdSense click through rates, and thereby, your bottom line. I would love to hear how it turns out for you.
Here’s to your success!
P.S. Don’t Waste Your Time With WebSearch
I almost didn’t bother to say anything about AdSense WebSearch, but an ebook about AdSense just wouldn’t be complete without at least mentioning it. WebSearch lets you put a search box on your sites. When people search using the box, the search results appear on Google’s server, showing AdSense ads related to the search results above those results.


The earnings per click for WebSearch are horrible. Dismal. Terrible. Do not waste your precious visitors for the beans that Google will pay you in return for doing so. A better paying alternative is to setup your own search script that searches your site, and display regular AdSense ads on the search results page. You’ll get better paying ads that way.

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